This is -
Rocío Fatás
I’m Rocío, a Product Designer specialized in UX and Design Systems.
I design digital experiences that are clear, human, and beautiful, and build the systems that allow them to grow.
With over 15 years of experience in agencies, startups, and education, I work to ensure every product is accessible, consistent, and deeply connected to its brand’s essence.
My approach blends strategy, aesthetic sensitivity, and an international background that allows me to adapt to diverse contexts and teams.
15+ years · UX & Product Design · Artful Systems · Based in Spain · Working globally ·
A flexible design system for a sustainability consultancy — bringing visual consistency and accessibility across all their digital platforms.
A flexible design system for a sustainability consultancy — bringing visual consistency and accessibility across all their digital platforms.
BRAND INDENTITY and strategy for a multidisciplinary creative platform.
Digital identity strategy for a federation of rural women.
SERVICES
Designing Experiences That Connect, Systems That Scale
I help organizations turn complexity into clarity through human-centered UX, design systems,and visual storytelling.
UX/UI Design
I design clear, human, and beautiful interfaces for web
and mobile.
Design Systems
I build scalable, accessible frameworks that keep
brands consistent.
Visual Strategy
I craft visual narratives that
help brands communicate
what matters.
Brand Design
I create identities with depth and soul — grounded in strategy.
So, I'm Rocío.
